Tuesday, March 18, 2008

Market research is 100 percent clear: Customers do not care about fancy Website effects unrelated to their car-buying decision. You win customers with pricing, inventory, honesty, and service. You can win them with a Website that is easy to use and answers all their questions. Flashing lights, animation, and all the other “bells and whistles” you often see on dealership Websites, at best, do nothing and at worst they distract your potential customers and make your Website take too long to load—so put your efforts where they will bring you real profits. Dealermark 02/08/08

Factory51 has built the CarLotLauncher around the ideal that not everyone has the latest computer or high-speed internet.
The CarLotLauncher takes advantage of what we call Zero-Click. Inventory displayed when a visitor arrives. Just as you would find in online shopping. Quick, easy and straight forward navigation.
See all out our "bells and whistles" at Factory51 Design and our demo at CarLotLauncher.com

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Wednesday, March 12, 2008

Auto Dealer Websites for $990 flat fee

Making the leap to the web shouldn't be difficult or expensive. Searching the web for a auto dealer website can leave you gasping for air. With some monthly fees over $600 it's a steep price, especially for a smaller used auto dealer. Of course the larger price tag is usually reserved for new car dealer and their corporate ad fund, it still leaves the used car dealer with few affordable options. Factory51 Design has taken a bold step and eliminated a monthly fee and gone with a flat rate plan of $990. To allow dealers further control (and savings), Factory51 has clients sign-up directly with their hosting provider to let them choose web hosting plans - as low as $5.95 per month with a free domain name.
Factory51 Design's CarLotLauncher provides a simple templated design that features a Zero Click approach that presents the dealer inventory once visitors arrive. Vehicle feature pages allow up to 6 photos per vehicle and the ability to embed YouTube video. Additional feature include a page builder for one of the largest FREE resources on the internet - Craigslist. With a few simple clicks and a copy/paste you have a formated description that promotes users to visit the dealer website and view their complete inventory. To add further exposure you can even export vehicle data and upload the file to Google Base.
For further information about the CarLotLauncher visit the Factory51 Design website or view their CarLotLauncher demo.

Monday, November 12, 2007

Pete's Auto Sales now online

Established in 1958, Pete's Auto Sales and Repair of Port Reading, New Jersey, has brought their used car inventory to the web. Spanning 49 years and three generations, Pete's Auto Sales and Repair is still going strong. Offering not only quality used cars, trucks and SUVs, they also have a full service repair shop as well as towing. The repair shop offers New Jersey state inspections, and certified emission repair, as well as common services such as brakes, tires, batteries, tune-ups and oil changes.
With financing available to qualified buyers and warranties on most vehicles, Pete's Auto Sales IS one-stop shopping! In the market for a used car in New Jersey? Stop by or browse online at http://www.PetesAutoNJ.com
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Pete's Auto Sales, used car dealer website, designed by Factory51 Design, and fueled by CarLotLauncher.

Thursday, November 8, 2007

New look to Factory51 Design

We put the finishing touches on our new website design this past weekend. You can view it here... http://www.factory51.com. We also updated some of the vehicles on our demo used car site to show off some of the new updates.

Auto dealer website design
Our existing client base will receive all the new features at the end of the year in a mass upgrade.

New clients will have some of the features now, like up to 6 photos per used vehicle listing, search engine optimized pages; titles, tags, descriptions are now fine-tuned with content relevant data - all images no have optimized alt tags and image names. We then use a meta-tag analyzer to check for 100% relevancy. Sure, some search engines don't put as much weight on meta-tag Keywords, Description, but some do and that's the point... optimization across the board. Just because Google is the most used search engine doesn't mean others like Yahoo! and MSN Live don't get used.


CarLotLauncher - Used Car Dealer Websites

This past week we wrapped up another new feature to our CarLotLauncher Used Car Dealer Website Builder. Originally, we only supported a single photo for displaying used cars - now you can display up to six photos per vehicle. And we kept they system totally flexible also. Let's say you just received a new used car in, but don't have the time to shoot 6 photos. Enter the basics in... Year, Make, Model, mileage and price. Upload a single photo and maybe a little blurb "Just arrived." and be finished. Come back later when you have time and really sell the car. Remember, treat every listing on your website as it's own Full Page ad. This not only captures the buyer attention, but also can increase your search engine listings.

CarlotLauncher

Tuesday, October 30, 2007

Why sell on eBay Motors?

EBay Motors is confident that dealer inventory will sell faster, allowing substantial savings on advertising, promotion, maintenance, and storage costs. "Using eBay Motors dramatically expands the pool of potential buyers," says Simon Rothman, vice president of eBay Motors. "As any sales manager knows, increasing your audience increases your chances of finding the one person in a nationwide marketplace for whom your car is the perfect dream car." And there is no shortage of willing bidders. Nearly 10 million unique visitors search for vehicles listed on eBay Motors each month, where listed vehicles receive an average of eight unique bids. The top-selling vehicles on eBay Motors are currently Honda Accord, Ford Mustang, BMW 3-series and Ford F-Series pickups.

EBay Motors

Friday, October 26, 2007

Used car domain names

When choosing a domain name remember that .COM is the most familiar and recognized domain extension hands down. The .COM is almost expected. With domains being gobbled up left and right, now is the time to secure your business domain name. Remember that choosing a domain is not only about name recognition, but also convenience. Even though abcdefghijklmnopqrstuvwxyz.com is memorable it's not very easy to type!
Best practice is to secure your full business name and 1 or 2 shorter combinations or abbreviations. Forward the your longer domain names to your used car website.

Choosing a Domain Name Registar. While you can't go wrong with the GoDaddy.com pricing of $8.95 per name it's checkout processes is enough to give anyone a headache. All the tedious upselling just to buy a domain made me transfer all my domains to www.directnic.com . Simple, easy to use no frills. For a few bucks extra a year it's worth it.

Used car websites by Factory51 Design.