Photogenic or not, displaying your photo on your used car website is good practice. Research shows that displaying the photo of the salesperson to contact provides the personal touch that web browsers crave. This is very much similar to the various print catalog's you might receive. Whether it's the classic salesgirl with a headset or the photo of the owner with his "message from the owner" letter, these "people" photos provide that personal contact and connection to people, like when you actually visit a store or business.
Provide the same principal with your used car website. So, where to display it? Well, research also shows that a personal photo on the homepage provides validity of the website with the visitor. Another good practice is displaying your photo near the "contact us" form. This further drives the potential buyer that there is someone waiting for their message and who they are dealing with. Upon visiting your carlot, buyers will have a face to look for.
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Quick tips for Used Car Websites.
