Ford - Drive One!

Four hundred-plus employees, thousands of hours of blood, sweat and tears as well as dealer insights are fueling Ford’s quest to win customers on the strength of its vehicle quality, fuel economy, safety advances and smart technology.

“The best part of Ford’s story is unfolding in the studios, labs, factories and dealerships, and we’re opening the door a bit, so people can see inside,” said Jim Farley, Ford’s group vice president of Marketing and Communications. “Customers are smart. When they meet our team and see what they’re working on, people will finally understand where the excellence in our products is coming from. That’s what this campaign is all about.”

This week alone, Ford hopes to reach 70 million Americans with the best thinking and hard work of engineers, scientists, designers and technical experts and dealers throughout the country, who have been working together since November to start telling Ford’s story.

Their collective effort is called “Drive one,” which chronicles in digital, TV and print media how Ford employees have closed the gap with Asian competitors on quality, advanced vehicle safety, made vehicles more fuel efficient and led the industry in developing in-car connectivity. It also invites people to drive a Ford and see for themselves how the company’s vehicles stack up versus the competition.

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