Feature your features

Create dynamic ad copy for your used cars. Sure, bullet points of features are great, and important. But, creating a "mini-ad" for your vehicles that will excite online visitors and peak their interest can turn that car browser into a lead (an email, call or appointment). Your used car website allows you to talk about the your cars, trucks, SUVs uninterrupted - use it! Treat each car listing as it's own "full page" ad or thirty-second tv spot. It's also important to remember that the text you enter is also indexed by search engines. Which in turn can increase the likelihood of your used car website appearing before your competitor.

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Quick tips for Used Car Websites.

Manage your used car leads QUICKLY.

Response time is critical to your website leads. Respond quickly to your online leads.

Your best practice should be email AND call.
Your email should get a phone call. Your phone call should set an appointment.

Online reports claim that approx. 56% of online leads result in a sale. Don't let your used car leads go unanswered!

Act quickly and provide detailed answers to any questions.
Email a personalized response.
Take the time for a personal response. Provide 2-3 alternate vehicles (paste the direct links to the vehicle on your website). Don't neglect your signature in your email. Set a signature through your email application. Provide your name, e-mail address and phone number along with the web site address and physical address of your business.
Immediately follow-up by phone.
Don't assume your email get through. Some users set their email application to exclude all emails from anyone NOT in their online address book or have high junk mail settings.

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Quick tips for Used Car Websites.

Used Car Photos - Take better photos.

You don't need to take Photo 101 at the local area college. More often than not your camera manual has some basic photo tips to shoot better photos.

Some basics to remember:
• Shoot when outside lighting is ideal (mid-morning or late afternoon).
• Stage your photos. Position your vehicles without distracting backgrounds (buildings, powerlines, etc).
• Have the vehicle fill the majority of the photo. You are shooting a product not a landscape.

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Quick tips for Used Car Websites.

More leads from priced used vehicles!

One of the biggest mistakes is to NOT list a price on a used car.
The overwhelming majority of internet users will not email or call for a vehicle price. Why lose a lead or sale because of an unpriced vehicle. Get a price listed on those vehicles!

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Quick tips for Used Car Websites.

Used Car Dealer Websites - local advertising

A lot of small used car dealers rely on drive-by traffic, local newspaper advertising and word-of-mouth. Some that is all they rely on.
Your used car website is a means of extending your business to accommodate your customers. Whether local or 200 miles away. Having multiple photos and detailed vehicle information allows the buyer to visit your car lot after hours, weekends, holidays or whenever.
One of the most important part of local advertising is adding your website address to everything. Business cars, newspaper ads, radio, store window display, all of your advertising efforts should have your website address listed. Over 70% of buyers are using the internet to research, find and purchase their vehicles.

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Quick tips for Used Car Websites.