A lot of small used car dealers rely on drive-by traffic, local newspaper advertising and word-of-mouth. Some that is all they rely on.
Your used car website is a means of extending your business to accommodate your customers. Whether local or 200 miles away. Having multiple photos and detailed vehicle information allows the buyer to visit your car lot after hours, weekends, holidays or whenever.
One of the most important part of local advertising is adding your website address to everything. Business cars, newspaper ads, radio, store window display, all of your advertising efforts should have your website address listed. Over 70% of buyers are using the internet to research, find and purchase their vehicles.
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Quick tips for Used Car Websites.