Response time is critical to your website leads. Respond quickly to your online leads.
Your best practice should be email AND call.
Your email should get a phone call. Your phone call should set an appointment.
Online reports claim that approx. 56% of online leads result in a sale. Don't let your used car leads go unanswered!
Act quickly and provide detailed answers to any questions.
Email a personalized response.
Take the time for a personal response. Provide 2-3 alternate vehicles (paste the direct links to the vehicle on your website). Don't neglect your signature in your email. Set a signature through your email application. Provide your name, e-mail address and phone number along with the web site address and physical address of your business.
Immediately follow-up by phone.
Don't assume your email get through. Some users set their email application to exclude all emails from anyone NOT in their online address book or have high junk mail settings.
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Quick tips for Used Car Websites.